Archive for campaign

Response Post #12 – 2012 Election

Posted in Social Media Course with tags , , on April 20, 2009 by Dave T

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I cannot believe I’m blogging about 2012 already…but I’m sure it will be here before we know it!  I will refrain from asserting my political views in this blog, but rather discuss what, in my opinion, will be needed (digitally) to win the race.  With that said, I will mention that the picture above is NO indication of who I would potentially be lobbying to win…I simply thought it was comical given last election’s antics.

As I mentioned in a previous blog, Barack Obama’s playbook for social media during the 2008 campaign was historical, and nothing short of amazing.  Nevermind the arsenal of a 13M member email list that Obama’s campaign possessed, but his campaign website traffic doubled the size of McCain’s, quadrupled the number of YouTube viewers, had 5x the amount of Facebook friends, and had 10x the number of online staff than John McCain. 

However, in 2012, things will no doubt be different for Obama – and his chief opponents.  Obama, having 3 and some change years of the Presidency under his belt, will have a record of performance to bolster during the 2012 Campaign.  Given his extensive knowledge of digital media and social media, he will no doubt have an increased arsenal of tech-savvy allies – similar to those during his presidential bid – willing to launch his re-election digital campaign.  If he finds success during his first four years, he should have no problem attracting the creme of the crop to his camp.

His opponent, however, will have a steep hill to climb.  Obama did not stop after the campaign was over.  Obama launched his change.gov site as well as a re-vamped White House blog to hold true to his campaign promise of transparency.  His original campaign team, led by David Plouffe, continued their email barrage to his constituents to keep them abreast of his Presidency.  Obama’s opponent will have to come up with more cutting edge tactics digitally to combat Obama’s already-seismic technology shift in politics. 

Not only will Obama and his opponent need to scour the digital world for the most up-to-date and “chic” tech services available in 2011, but they will also have to capitalize on the tools Obama used in his first campaign – email, blogs, podcasts, Facebook, mySpace, etc.  They will undoubtedly have to capitalize on that – with the likes of Twitter, Delicious, Digg, etc. and the newest technology at that time.  I hate to say it, the aforementioned services may possibly be out-dated by 2011. 

Whatever the case may be, the digitally historic campaign of 2008 will surely pale in comparison to that of the 2012 Campaign.  This is a given since Obama undoubtedly won his Presidency based on his tech-savvy team.

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