Archive for socialmedia

Response Post #12 – 2012 Election

Posted in Social Media Course with tags , , on April 20, 2009 by Dave T

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I cannot believe I’m blogging about 2012 already…but I’m sure it will be here before we know it!  I will refrain from asserting my political views in this blog, but rather discuss what, in my opinion, will be needed (digitally) to win the race.  With that said, I will mention that the picture above is NO indication of who I would potentially be lobbying to win…I simply thought it was comical given last election’s antics.

As I mentioned in a previous blog, Barack Obama’s playbook for social media during the 2008 campaign was historical, and nothing short of amazing.  Nevermind the arsenal of a 13M member email list that Obama’s campaign possessed, but his campaign website traffic doubled the size of McCain’s, quadrupled the number of YouTube viewers, had 5x the amount of Facebook friends, and had 10x the number of online staff than John McCain. 

However, in 2012, things will no doubt be different for Obama – and his chief opponents.  Obama, having 3 and some change years of the Presidency under his belt, will have a record of performance to bolster during the 2012 Campaign.  Given his extensive knowledge of digital media and social media, he will no doubt have an increased arsenal of tech-savvy allies – similar to those during his presidential bid – willing to launch his re-election digital campaign.  If he finds success during his first four years, he should have no problem attracting the creme of the crop to his camp.

His opponent, however, will have a steep hill to climb.  Obama did not stop after the campaign was over.  Obama launched his change.gov site as well as a re-vamped White House blog to hold true to his campaign promise of transparency.  His original campaign team, led by David Plouffe, continued their email barrage to his constituents to keep them abreast of his Presidency.  Obama’s opponent will have to come up with more cutting edge tactics digitally to combat Obama’s already-seismic technology shift in politics. 

Not only will Obama and his opponent need to scour the digital world for the most up-to-date and “chic” tech services available in 2011, but they will also have to capitalize on the tools Obama used in his first campaign – email, blogs, podcasts, Facebook, mySpace, etc.  They will undoubtedly have to capitalize on that – with the likes of Twitter, Delicious, Digg, etc. and the newest technology at that time.  I hate to say it, the aforementioned services may possibly be out-dated by 2011. 

Whatever the case may be, the digitally historic campaign of 2008 will surely pale in comparison to that of the 2012 Campaign.  This is a given since Obama undoubtedly won his Presidency based on his tech-savvy team.

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Response Post #10 – Dominican Republic “Global Voice”

Posted in Social Media Course with tags , , on April 7, 2009 by Dave T

 

A website that sums up all of the “conversation” from various parts of the world?  Ingenious…

Global Voices Online’s mission is to “aggregate, curate, and amplify the global conversations online – shining light on places and people other media often ignore.”  I find it very enjoyable that a website is able to summarize blogs, articles, etc. from countries around the world and put them into a little handy website for all to read.   Seems simple enough…

I chose Dominican Republican to blog about.  It’s interesting that if someone is to Google “Dominican Republic”, everything that comes up are websites about the country’s tourism industry with trip information, picturesque images of white sand beaches and turquoise water, and “great deals on Dominican getaways.”  However, on the mainpage of the country’s Global Voices Online site, the “featured stories” list two – one about Hurricane Gustav and the Government Providing Incentives for Conservation, posted September 2, 2008 and July 7th, 2008, respectively.    Not exactly sites selling the country’s tourism, is it?  “Shining light on places and people other media often ignore…” is an understatement.

The examples set forth for the Dominican on Global Voices further emphasizes the gathering of conversations throughout different countries.  It seems the stories and blogs posted are not that of biased media, or tourism websites, but of regular everyday people with stories to tell.  The blogs posted include articles that relate to sports, weather, environment, and Arts & Culture, to name a few. 

I don’t believe this is a website I would frequent often, unless there was a special interest I had as it related to a specific country.  I firmly believe the website would prove very beneficial for people who don’t currently reside in their home country, and use the website as an easy mean to get quick information about their home country in one central location.  I also believe I (may) use it should I be traveling to a foreign country and utilizing Global Voices to educate myself on current events. 

All in all, a very useful website for a specific need.  Would I abuse it like I do FB or Twitter?  No.

Response #8 – Del.icio.us Post

Posted in Social Media Course with tags , , , on March 24, 2009 by Dave T


mmm…Delicious.  I’ve always loved the name of that website…and now love it for more than its name since I actually began using it and realizing all of its capabilities!  This week, I will be commenting on one of the class articles posted, “Marketers Moving to Social Media.”


This article is very indicative of the times we’re in – not only technologically, but also economically.  If the new generational obsession with social media wasn’t enough, companies across the globe are scrutinizing every facet of their marketing budgets trying to cut any discretionary expenses due to plummeting revenue.  The combination of economy/consumer shift seems to be the catalyst for most companies’ trend toward social media. 


According to the Aberdeen Group, 21% of Best-in-Class companies plan on increasing their social media spending 25% or more in 2009, and at the low end – 26% of companies plan on increasing their social media spending by 1- 10%.  According to the article, 2008 social media spending was $2B (up 46% from prior year), and 2009 is estimated to be $2.35B, capping out at $3.5B in 2013- a whopping 43% increase over a 5-year period. 


However, the marketing ambiguity still exists.  One of the largest obstacles in marketing is measuring a campaign’s effectiveness, or Return on Investment (ROI).  The social media funnel does not erase that obstacle, but it does offer much more customer information to the company – i.e. names/pages of Twitter or Facebook followers, for example.  In the instance of Twitter, a company can use its search function to find all of the “tweets” on their firm, and enable them to see what’s being said about the company – an advantage mainstream marketing does not offer.  In my opinion with social media, it’s much easier for a company to measure its brand health than with typical marketing, by engaging customers in dialogue. 


If you search the class Delicious page, you will see that the term “marketing” has 20 tags – not far from social networking’s 25.  There is a huge correlation between the two, and also social media.  Social Media has become integrated in a large portion of the population’s life (as the above video suggests), and companies are beginning to realize this – or, maybe they’re still trying to trim those marketing budgets….

Response #7 – Wikipedia

Posted in Social Media Course with tags , , on March 24, 2009 by Dave T

Encyclopedia…wikipedia…huh?

The founder of Wikipedia, Jimmy Wales, plainly stated the concept of an encyclopdia is that it should be radical…let’s just stop and think…do you consider reading Encyclopedia Britannica radical?  I think not…

Enter Wikipedia.  In layman terms, wikipedia is a freely-licensed encyclopedia, using wiki software to give anyone the ability to edit its text.  All edits and posts are managed by a volunteer staff who monitors very closely.  Wikipedia is owned by Wikimedia foundation (owned by Wales) whose mission is to get free encyclopedia’s to all – thus combating poverty worldwide, giving people empowerment commercially and non-commercially.  Wikipedia has about 600k articles in English, and over 2M total articles.  The other popular languages include German, Japanese, and French.  An interesting note – only 1/3 of all traffic goes to the English version.  The website is global in popularity, ranking in the Top 50 –  above the New York Times.

When I first encountered Wikipedia, I thought – “wow…this doesn’t sound like a reliable source.”  But, there is literally a team of of workers constantly editing new posts by users.  In favor of Wikipedia, just read Nature’s assertion that Wikipedia is just as reliable at Britannica.  

The service and its community are built around a self-policing and self-cleaning nature that is supposed to ensure its articles are accurate.   – Jimmy Wales

One, like Jimmy Wales, could argue that the vast majority of users on Wikipedia is vested in the information posted on the site.  Users, as well as the team of editors, constantly ensure Wikipedia information’s accuracy.  

However, as with any new concept, there are growing pains – such as the article about journalist John Seigenthaler.  The post was on Wikipedia for some time, until Seigenthaler himself edited the text.  But, that’s the beauty of the resource – than anyone can edit its text.  You take that ability away – and you inherently have something called Britannica again.  Possibly some new avenues to ensure accuracy?  Possibly.  How about the “Team” review every post – if that’s possible?  But, they cannot take away the foundation that made Wikipedia successful – that is the authority of the entire population to post.  Just think of the creative juices that would be removed if that were to happen? 

I love using Wikipedia, as do so many others…and I believe its founders recognize that fact.  We don’t want to see a Britannica 2.0.